Meta's Advertising Technology Evolves Amidst Industry Changes

Adam Mosseri, the head of Instagram, indicated that the platform may need to introduce premium longform video content to adapt to evolving user preferences. He noted that the ongoing turmoil surrounding TikTok's potential sale in the United States has afforded Meta valuable time to refine its algorithms.

This adjustment is critical as Meta explores ways to enhance its advertising technology in response to shifting market dynamics and competitive pressures.