Social Media Summary

In recent discussions surrounding social media's impact, a significant youth movement for digital justice has emerged across Europe, advocating against the tech giants that have shaped their generation's online experiences.

According to reports, Generation Z, the first cohort to grow up immersed in social media, are now mobilizing to confront the harms they have faced since their early adoption of these platforms. Meanwhile, influencer marketing continues to evolve, with older influencers, particularly those aged 55 to 64, driving growth as midlife audiences increasingly turn to digital media for connection and content, highlighting a shift in demographic engagement in the social media landscape.