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According to a report from Engadget, the rise of AI creators may significantly disrupt the influencer economy. As more individuals like Jeremy Carrasco gain massive followings on platforms like TikTok and Instagram, traditional influencers face new competition and challenges.
This trend raises concerns about the authenticity of content and the potential for AI-generated misinformation to spread, particularly as influencers in health and wellness are already noted for disseminating misleading information about health topics, as highlighted by a recent investigation into the effects of wellness influencers on public health perceptions.