2026 Smartphone Lineup: Apple, Samsung, Google Compete

In 2026, the smartphone landscape is set for intense competition as Apple, Samsung, and Google prepare to launch new devices, each promising significant upgrades. According to CNET, Apple may adopt a split launch strategy, pushing the release of the standard iPhone 18 to March 2027, while unveiling the iPhone 18 Pro, Pro Max, and a much-anticipated iPhone Fold in September 2026.

The iPhone 18 Pro models are expected to feature new color options and an under-display Face ID camera, alongside a variable aperture lens for improved photography. Meanwhile, Samsung's Galaxy S26 series is likely to retain its design language with upgraded camera specifications and performance enhancements through the new Qualcomm Snapdragon 8 Elite Gen 5 and Exynos 2600 chipsets.

The Galaxy Z Fold 8 could see a battery upgrade to 5,000 mAh and improvements in its crease design technology. Google, on the other hand, is gearing up for the Pixel 11 series, which may include advancements in camera capabilities and AI features powered by the Tensor G6 chip.

The report also highlights that Xiaomi, Oppo, and Vivo are expected to release their flagship 'Ultra' devices with a focus on advanced camera systems, while Motorola is set to unveil its Razr models. With the anticipated launches of these devices, 2026 is poised to be a transformative year in the smartphone industry, particularly with innovations in foldable technology from both Apple and Samsung.