Smartphone Maker Nothing Responds to User Backlash Over Bloatware

Nothing has announced a significant policy shift regarding the bloatware on its smartphones, responding directly to user backlash. The company will now allow users to delete pre-installed Facebook, Instagram, and other Meta services from its mid-range and entry-level devices.

This update is expected by the end of November for devices running the Android 16-based OS 4.0 on the Phone (3a) series. Previously, these apps were bundled as part of the user experience. Nothing defended this practice by stating that many users depend on these applications, claiming that pre-installation facilitates quicker startup times.

However, the backlash from consumers indicated a strong demand for greater control over what software is installed on their devices. It’s a move that reflects broader trends in consumer autonomy and privacy in the smartphone market.

Despite the change, Nothing will continue to pre-install partner apps on non-flagship devices in most regions. Furthermore, devices sold in the United Kingdom, European Union, and Japan will come with TikTok installed by default.

The company has cited razor-thin margins on mid-range devices as a reason for bundling third-party software. Notably, Nothing has not clarified whether users will have the option to uninstall the service that provides newly introduced lock screen advertisements.

This service was previously described as disabled by default and is seen as standard across the industry. The decision to allow uninstallation of certain apps reflects a growing consumer demand for privacy and control over personal data, as users increasingly seek to customize their digital environments on their devices.

This shift also underscores the ongoing conversation around software bundling practices in the smartphone industry and its implications for user experience and privacy. As the market evolves, manufacturers may need to prioritize user preferences to maintain competitiveness and trust.