Apple Poised to Overtake Samsung as Top Smartphone Maker

Apple is on track to surpass Samsung as the world's largest smartphone maker, according to a report from Counterpoint Research. This shift is expected to occur for the first time since 2011, driven by the strong sales of the recently launched iPhone 17 models.

Notably, Apple anticipates a ten percent growth in iPhone shipments in 2025, while Samsung's growth is projected at just 4.6 percent. This growth will reportedly allow Apple to capture 19.4 percent of the market share, reclaiming its position as the top smartphone manufacturer.

Analysts attribute the success of the iPhone 17 lineup to significant redesigns and enhancements, including a new A19 chip, a 120Hz ProMotion display, and increased storage capacity, all while maintaining price parity with previous models.

The iPhone 17 Pro features notable upgrades such as a larger battery and a vapor cooling chamber, which have appealed to consumers, contributing to double-digit sales growth. Apple's anticipated revenue for the upcoming holiday quarter is expected to reach approximately $140 billion, reinforcing the company's strong market position.

Meanwhile, Samsung’s sales have seen increases in flagship models, but a decline in budget model sales has raised concerns about its market share. Looking ahead, experts predict that the launch of a foldable iPhone and a more affordable iPhone 17e could further bolster Apple’s sales, potentially allowing the company to extend its lead into 2026 and beyond.

The competitive landscape within smartphone technology continues to evolve, particularly as both companies focus on integrating AI into their devices. However, while Samsung emphasizes AI advancements, Apple has primarily concentrated on enhancing hardware features in the iPhone 17.

The implications of Apple's rise are significant, especially in relation to consumer data privacy, as the company has consistently positioned itself as a champion of user privacy. Apple’s strong sales and market strategies suggest a shift in consumer preferences, which may have further implications for data privacy practices in the smartphone industry.