Refounding Startups: A New Trend in Tech

Several tech companies are undergoing a 'refounding' process to integrate AI features into their offerings, reflecting a critical trend in the industry. Companies like Airtable, Handshake, and Opendoor have announced this shift recently.

According to TechCrunch, Airtable's co-founder and CEO Howie Liu described this as more than just a pivot or transformation; it's a moment that feels as significant as founding the company itself. He emphasized that rather than merely adding AI capabilities, they viewed this as a refounding moment.

Similarly, Handshake's chief marketing officer Katherine Kelly mentioned that the company aims to revive startup culture within its existing framework, which includes stricter office policies to enhance productivity.

This trend underscores the urgency for startups to adapt swiftly to the evolving technological landscape, especially with the rising demand for AI-driven solutions.