Operation Bluebird Aims to Reclaim Twitter's Trademarks for New Social Network

Operation Bluebird, a startup led by attorney Michael Peroff, is petitioning the US Patent and Trademark Office to cancel X Corp.'s ownership of the Twitter and Tweet trademarks. The petition claims these marks have been abandoned by X Corp., owned by Elon Musk, with no intention to resume their use.

Co-founder Stephen Coates, a former Twitter trademark attorney, stated that their upcoming social platform, Twitter.new, will resemble legacy Twitter but will include new tools for user empowerment and content moderation, potentially utilizing AI.

The petition argues that X Corp.'s transition to the X brand signifies an abandonment of the Twitter identity, which Musk has indicated in past statements. Legal experts express mixed views on the petition's potential success, with some noting the challenge of proving abandonment under US trademark law.

X Corp. has until February to respond, and if contested, the legal battle could extend for several years. Despite the uncertainties, Operation Bluebird is prepared to fight for its claim, asserting a strong position based on their legal arguments and plans for the new network.