Ethical Concerns Rise as AI Impacts Employment Landscape

Models Danielle Mareka and Dee O discuss the changing landscape of the modeling industry, particularly in relation to the impact of artificial intelligence. According to The Guardian, AI technologies are starting to influence modeling, with AI-generated models appearing in major fashion publications like Vogue.

This shift raises significant ethical concerns about the future of work in the modeling sector and beyond. Dee O recalls her experience starting out in the 1980s, noting that models were often seen but not heard.

She reflects on the industry's transformation, where models are now required to engage with social media and establish personal brands. Mareka emphasizes how her career has been shaped by her online presence, stating that during the pandemic, she found success through viral moments on social media.

The conversation also touches on the mental health challenges models face in an industry that often prioritizes physical appearance and youth. They express concern over the potential exploitation associated with AI, particularly regarding the usage of model images in deepfakes.

The report highlights that the Model Alliance has advocated for protections, including a provision requiring written consent for the use of model images in AI training. Both models stress the importance of building a life outside of modeling to prepare for the uncertainties of the industry.

The ethical implications of AI in modeling underscore broader societal questions about the responsibilities of AI developers in addressing employment impacts. The modeling profession is evolving rapidly, and as AI continues to advance, the need for ethical considerations will become increasingly crucial.