Apple Introduces Major App Store Changes in Japan

Apple has announced significant changes to the App Store in Japan to comply with the Mobile Software Competition Act, or MSCA. These updates include new app distribution options for developers and alternative payment rules for the App Store, as stated in a post on Apple Newsroom.

Developers can now distribute apps through alternative app marketplaces, but these marketplaces must be authorized by Apple. Notably, Apple will continue to conduct a Notarization review of all apps to safeguard users against malware and security threats.

In terms of payment processing, developers can offer alternative payment methods alongside Apple In-App Purchase, which must still be presented as an option. Developers will see a new commission structure, with a reduced rate of 10% for certain programs and a 15% commission for transactions linked to websites.

Apple emphasized its commitment to child safety, implementing various protections for younger users, including parental gates for transactions. Additional features for iPhone users in Japan include new controls for default navigation apps and browser choices, as part of iOS version 26.2.

According to Apple, the changes aim to balance compliance with regulations while ensuring user privacy and safety. However, the company has raised concerns about the potential risks associated with alternative app marketplaces and payment processing, which may expose users to fraud and scams, especially children.

Apple has worked with Japanese regulators to introduce safeguards but acknowledges that these new options could lead to increased vulnerabilities.