Innovative Salon Designs Transform Haircare Experience

Basement Factory Design is revolutionizing the haircare experience with its innovative salon designs and technology. The company launched its professional beauty brand, CARE PRO, in high-end salons in 2017.

Today, 45,000 beauty salons across Japan utilize CARE PRO Professional, which includes non-heated hair irons that employ ultrasonic technology to enhance the penetration of active ingredients in hair treatments.

This advancement allows for quicker and more effective treatments, leading to longer-lasting results and enabling salons to provide premium services. President and CEO Taiji Nakamura identified a stagnation in the hair care industry and aimed to incorporate strategy and creativity into the salon experience.

The ultrasonic vibrations of CARE PRO replace traditional manual techniques, which previously required extensive time and effort. With plans to expand into markets in China, Southeast Asia, Europe, and the U.S., Basement Factory Design is committed to continuing its innovation in salon technology, as Nakamura emphasizes the joy of seeing customer satisfaction as a driving force behind their mission.