Emerging Trends in Beauty: Olaplex's Curl Bonding Treatment Gains Popularity

Olaplex's Bond Shaper Curl Rebuilding Treatment is gaining popularity, particularly among those with textured hair. This salon-exclusive, three-step system is designed to repair, rebuild, and redefine natural curls without altering hair texture.

The treatment includes a liquid bond-building solution called Repair, a curl-boosting spray named Enhance, and a curl-shaping gel called Define. Unlike traditional treatments that require heat, the Curl Bonding Treatment is intended to enhance the natural curl pattern.

Pricing ranges from $100 to $400, and it is often offered as an add-on service at salons. One user, who has struggled with managing her 4C curls, shared her positive experience at Rezo salon in New York City, noting the importance of a thorough cleansing before the treatment to ensure effectiveness.

After the treatment, she reported her curls were shiny and lively, marking a shift in her relationship with her natural hair. Salons across the country, including Ulta Salons, offer this service, making it more accessible to a broader audience of textured hair types.