Google AI Summaries Disrupt Recipe Writers' Livelihoods

Published
December 16, 2025
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Google's recent rollout of its AI Mode search capability has significantly impacted recipe writers' livelihoods. According to The Guardian, this feature began generating AI-created recipes by amalgamating elements from various creators, resulting in poorly constructed instructions that have not only misled users but also failed to properly attribute the original authors.

For instance, one AI recipe mistakenly included advice from the satirical site The Onion, suggesting the use of non-toxic glue. Recipe writers, unable to copyright their work due to the nature of recipe instructions, have seen their carefully crafted content appear in AI-generated formats, diminishing their online traffic and ad revenue.

Some bloggers report losses of up to 80% in traffic over the past two years, while others like Jim Delmage from Sip and Feast express concern about the future of their income. As users increasingly trust AI-generated results over the original creators' content, the situation has led to fears of an 'extinction event' for food bloggers, as noted by Matt Rodbard, editor-in-chief at Taste.

Ad revenue, typically peaking during the holiday season, has not met expectations this year, prompting some creators to consider subscription models to sustain their work. Despite the bleak outlook, a survey indicated that nearly half of Americans found AI-generated content less trustworthy than human-created recipes, suggesting a potential shift back towards valuing authentic culinary content.

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