Triangle Mom Launches Gender-Neutral Kids' Clothing Brand in Durham
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A Triangle mom is turning frustration into fashion with the launch of a new gender-neutral children's clothing brand in Durham. Catherine Kobe, the founder of Asawin, aims to provide parents with more choices and empower kids to express themselves.
According to ABC11, Kobe's inspiration came from her experience as a new mother, feeling that clothing options for her son were either too boring or overly gendered. She noted that common stereotypes dictate 'boys like dinosaurs and girls like tutus,' but her son loves pink, dinosaurs, and glitter.
The brand's name, Asawin, is a blend of her son's and mother's names. Asawin offers mix-and-match clothing bundles without gender categories, allowing parents to purchase individual pieces or complete sets.
Kobe emphasized that the clothing line is designed to be durable and sustainable. She mentioned repair kits that include options like tie-dyeing clothes or using patches to cover holes. Kobe also highlighted the versatility of the clothing, stating that it can be adapted to different sizes, such as cutting pants into shorts.
She chose to launch in Durham due to the supportive community that aligns with her vision for inclusive children's fashion. Kobe remarked that the local community understands the importance of allowing children to be independent and creative without adhering to traditional stereotypes.
The clothing line aims to give children the freedom to choose their outfits from a colorful and unconventional selection. Kobe expressed that this approach captures the essence of childhood, which she describes as messy and chaotic but ultimately joyful.
Asawin's online store is now live, with plans for future pop-up events to engage the local community further. This initiative reflects a growing trend toward inclusivity in children's fashion, catering to diverse family needs and promoting gender-neutral options in the retail market.
According to the report, Kobe's mission is to create a clothing line that embraces children's individuality and creativity.