Netflix to Expand into Video Podcasts in 2026

Netflix is gearing up to make a significant move into the world of video podcasts, with plans to launch its offering in early 2026. According to a report from Engadget, the streaming giant is already in the process of licensing video podcasts from Spotify Studios and The Ringer, ahead of a Q1 push.

Sources have informed The Hollywood Reporter that Netflix has reached out to major talent agencies such as WME, UTA, and CAA, sending dozens of requests to bring more video podcasts onto its platform. The strategy appears to focus on acquiring shows that already have established audiences, which could provide a strong foundation for this new venture.

Furthermore, Bloomberg reported that Netflix is in discussions with iHeartMedia, a prominent podcast publisher known for popular shows like Stuff You Should Know and The Breakfast Club. These negotiations suggest that Netflix is seeking exclusivity, which would prevent featured shows from being uploaded to YouTube, a key competitor in the podcast space.

Spotify, which has been aggressively expanding its podcast reach, recently surpassed one billion monthly active podcast viewers at the beginning of 2025. The initial deal Netflix inked includes nine sports podcasts, featuring notable titles like The Bill Simmons Podcast and The Zach Lowe Show.

Other anticipated shows include Serial Killers and The Ringer's The Rewatchables. Netflix's foray into video podcasts is a strategic move that reflects the evolving landscape of content consumption and aims to diversify its offerings to attract a broader audience.

This expansion highlights the increasing importance of podcasting as a medium and signals Netflix's commitment to staying competitive in the entertainment sector.