Hollywood's AI Discourse: Transparency in Credits

As artificial intelligence becomes increasingly integrated into the film and television industry, Vince Gilligan's decision to include a 'Made By Humans' disclaimer in the credits of his new show, Pluribus, has sparked important discussions about transparency and ethics in Hollywood.

Gilligan, known for his work on acclaimed series like Breaking Bad, made this statement in the context of rising concerns over AI's role in creative fields. The disclaimer appears prominently in the credits of Pluribus, which is a post-apocalyptic sci-fi series that premiered on Apple TV+, emphasizing that the production relied solely on human creativity and craftsmanship.

Gilligan has openly criticized the use of AI in creative processes, stating, 'I will never use it,' which aligns with his commitment to maintaining the integrity of human storytelling in an industry increasingly influenced by technology.

In his remarks, he pointed out the lack of pressure to use AI tools like ChatGPT, illustrating his stance that human creativity should not be overshadowed by technological advancements. This move comes at a time when other companies, such as Coca-Cola, have faced backlash for AI-generated campaigns, highlighting the growing unease within the entertainment community regarding AI potentially replacing human roles.

Gilligan's actions serve as a clarion call for greater transparency in how productions are credited and a reminder of the importance of human artistry in storytelling. The discourse surrounding AI in Hollywood is evolving rapidly, with many in the industry advocating for clearer guidelines on the use of AI in creative processes.

As Gilligan's Pluribus unfolds, it will undoubtedly continue to influence conversations about the ethical implications of AI in filmmaking and television production, reinforcing the necessity for transparency in credits as a way to honor human contributions in an era where AI's presence is ever-growing.