Field & Stream TV Launches with Backing from Country Stars

Field & Stream TV is set to launch with backing from country music stars Morgan Wallen and Eric Church. This new venture comes as part of a strategic partnership with media company Outdoor America, which will rebrand its existing free ad-supported streaming television channel as Field & Stream TV in late January 2026.

Additionally, the plan includes launching a broadcast channel, with specific details yet to be announced. Wallen and Church are part of an investor group that acquired Field & Stream’s assets back in 2024.

This launch marks another expansion of the Field & Stream media footprint, which already includes a print publication, website, social media platforms, and podcasts. The rebranded channel will feature exclusive content, original series, and special programming, promising sponsors a vast audience reach in outdoor media.

According to the report from Variety, Field & Stream TV will collaborate with top outdoor storytellers and sports producers, offering programming that spans hunting, fishing, camping, and outdoor cooking.

The companies plan to unveil the flagship programming and production partners during a launch event at the 2026 SHOT Show in Las Vegas, scheduled for January 20-23. Currently, the Outdoor America FAST TV channel is available on smart TV platforms like Samsung TV+, Vizio WatchFree+, and streaming devices such as Roku and Amazon Fire TV.

Doug McNamee, president of Field & Stream, expressed excitement about the partnership, stating it enables them to tell more stories celebrating outdoor life through new programming. Outdoor America Holdings’ CEO Nick Rhodes emphasized the authenticity that the Field & Stream brand represents in the outdoor lifestyle sector.

Field & Stream has a legacy dating back to 1871, having educated generations on outdoor activities while also advocating for wildlife conservation. Under its new ownership, the brand has relaunched its print publication and introduced a membership community, along with co-branded product lines and a modern lifestyle lodge concept.