Tesla's Sales Decline in UK as BYD Sales Surge

Tesla's sales in the UK have seen a notable decline, dropping 19% in November 2025 compared to the same month in 2024, according to non-official data from New AutoMotive. Sales fell from 4,680 units to 3,784 units, marking a significant shift for a company that had previously enjoyed a stronger presence in the market.

In contrast, BYD's sales have surged, more than tripling year over year, increasing from 2.4% market share to 7.8% during the same period. Tesla's market share has decreased from 11.9% to 9.4%, indicating that while Tesla remains the leader in UK EV sales, its dominance is being challenged.

Ford also saw an increase, with its share rising from 5.3% to 7.8%. These trends suggest a competitive landscape as BYD and Ford close in on Tesla's market position, raising questions about the potential for BYD to surpass Tesla in the UK by 2026, a scenario that seemed unlikely just a year or two ago.

Looking back, Tesla's share was 3.2% in October 2024 and 1.4% in October 2025, highlighting a consistent downward trend. With December sales pending, the future of Tesla's market position remains uncertain, as analysts and investors watch closely for developments in the UK's evolving electric vehicle market.