MLB Media Deals with ESPN, NBC, and Netflix Enhance Broadcast Strategy

Major League Baseball has reached a new three-year media rights deal with ESPN, NBC, and Netflix, which is set to reshape its broadcasting strategy. According to ESPN, the deal includes out-of-market streaming rights, with ESPN paying $550 million annually.

NBC's agreement is valued at $200 million, while Netflix's deal is worth $50 million, bringing the three deals to an average of nearly $800 million per year. ESPN will now become the rights holder for MLB.TV, which will be available on the ESPN App.

This shift allows ESPN to continue its long-standing relationship with MLB, according to Commissioner Rob Manfred. While ESPN loses the Home Run Derby and postseason games, it will still broadcast 30 games, primarily during the week and summer months.

ESPN Chairman Jimmy Pitaro emphasized the importance of this fan-oriented agreement that enhances the coverage of baseball at both local and national levels. NBC will reintroduce 'Sunday Night Baseball' and host the wild-card round, marking its return to baseball after a long absence since the 1980s.

The first 'Sunday Night Baseball' game on NBC is set for April 12, with a total of 25 Sunday night games planned. Additionally, NBC will feature early-afternoon games streaming on Peacock, leading into a studio show before the main event.

Netflix's strategy includes significant sporting events, aligning with its acquisition of the Home Run Derby and an MLB special event each year, starting with the season opener on March 25. The report indicates that these negotiations were complex, especially as MLB sought to maintain relationships with existing rights holders like Fox and Turner Sports, which contribute $729 million and $470 million respectively.

Manfred aims to push for a more national approach to MLB's broadcasting rights in future negotiations, moving away from reliance on regional sports networks. The overall restructuring of these media rights highlights the evolving landscape of sports broadcasting and the increasing importance of streaming platforms in reaching audiences.

The Associated Press contributed to this report.